I feel that one of the most important steps to beginning our design business is establishing our identity. I know that as a designer, I immediately form an opinion based on logo, typeface, color, etc. I don’t want to alienate a potential client base by going too modern, or alienate another by being too eclectic or too vintage, or too classic! While my personal style may be one thing, part of what Sara and I have been trained to do is tailor the design to the CLIENT – their satisfaction is the most important thing – not pushing our own agendas. Therefore, I’m very concerned about the image we’ll chose to project. Furthermore – I don’t KNOW what image that should be!
Here I’ve created an exercise for myself to figure out what I might like, and later Sara will compile some of her inspiration, and we’ll work on establishing the middle ground that will be the base of our image! So here, in no particular order, is a collection of logo and advertising images from the web… (I’ve tried to cite my sources – if there are errors or omissions, I apologize!)
from C1 Design – I like the colors, the botanical overlay, and the negative effect of the white image and writing.
Also from C1 Designs – here I like the simplicity, and it’s in the same color theme as before. (or maybe I’m just into autumn at the moment!)
Again, C1. Again, liking the botanical, or in this case sort of a modified fleur de lis. I also like the subtle tone on tone. (this reminds me of my wedding invitations.)
C1. This is totally different – here I like the clean lines, the blocking of images and text.
C1 – last one I think! I like the color scheme here, simple typeface, highlighted elements really pop.
Starbucks, obviously – here I like the layering of textures, color scheme, paired with simple white for the content area.
This is a photo by Jennifer Causey from the website Kindred.com that was my desktop background for a few months. It’s so warm and cozy looking – no, it’s not an ad per se, but I do like the feeling it invokes.
This logo is by Rockstar Design – it’s a much more simple graphic, clean typeface, and I like the juxtaposition of the bold and standard text for emphasis.
This is from jotter.blogspot.com, via Etsy. I think the letterpress look is interesting, but I mainly liked the plaid, textured background.
These two are both Rockstar Design, the logo and website extension. I like the simplicity here, and I think it intergrates well into the website layout.
This is an Etsy print from Petit Pair, and here I love the layering, the vintage look, and I also like the springy color theme, but not sure it’s right for EF.
This is from papaya.com, and I feel like it’s another version of the previous image – sort of antiqued, layered, collage effect.
This is another desktop background, and I can’t find the credit for it! Though it’s a photo, it’s very stylized – I like the image of the swirling ribbon, how it’s almost loosly concentric.
Finally, one more desktop background, this one from American Greetings. I think it’s a cleaner, more digital feeling version of the layered images above. I think there is way too much going on for a clear “business image”, but I like the overall composition.
Whew – that’s it for now!